It is well known that every company needs a brand identity to differentiate from its competitors, but it is less known that it needs to have a strategy that goes on behind its new logo or website. A brand needs more than that, it needs to talk directly to the customers and connect with them quickly.

Brand Personality as the bridge between your product and your customers

A startup having a brand personality can help a lot with delivering a product to its customers easier and faster, and to also keep them returning for more while they become a loyal customer. Let's explore the benefits of having a brand personality for your startup.

1. The brand will create familiarity

Familiarity is an important aspect that we, as humans, search for every time in every interaction we have with something, whether we recognize it or not. Nevertheless, if startups take advantage of this for their branding, they will be one step closer to having the brand their customers will cherish.

2. The customers will aspire to become like it

Customers will see the brand as the hero, and will start to follow the steps the brand recommends if they see it can solve their problems very easily, or if it stands for something they believe in.

3. The brand will have a special place in customers' minds

There are so many startups in the world, so how can customers remember just a few of them? Solving a real problem to them helps, but a brand having a unique personality helps your startup stand out more.

4. The customers will buy again and again

The last step of your customers becoming loyal customers is the fulfillment and empowerment they get from your startup, brand, and product. At this point, they are returning customers.


A brand personality can create familiarity with the customers, making them aspire to become like it and follow its steps to solve their problem. Customers will have a special place for your brand at the top of their mind when they think of a startup, and they will buy again and again to showcase that they believe in you and what you stand for.

March 5, 2020

Andreea Encutescu

Brand & Web Designer