Illustrations are visual representations of one or more complex ideas. When we are referring to Web Design, their main purpose is to create the best experience for your customers when interacting with you website/app.

Express your Brand Personality

A brand personality is something to which the consumer can relate to; an effective brand has a consistent set of traits that a specific consumer group enjoys. With that said, Illustrations build the bridge between your product and customers, making them become loyal to you.

1. Translates your brand messaging

Think of illustrations as a translation of your web content. Illustrations tell the story and help your customers understand the messaging faster.

2. Jump out of the crowd

It's essential to be ahead of your competitors, that's why you have to prove that your future company is different through what you want to communicate to your target audience.

3. Show empathy to your customers

People only buy if the product is solving their real-life problems. Showing empathy for your customers will let them know that you care about their pain points.

4. Bring a positive state of mind

Many times when we choose the product with the most appealing package off the shelf. Why is that? Because they make us feel good about our decisions.


Illustrations are a big trend in web design from past recent years because the whole brand looks more consistent. Some big brands such as Slack, Notion, Airbnb, or Headspace included them on their websites.

June 15, 2020

Gabriela Gurgui

Digital Illustrator